A Slip Is Not a Restart: The Psychology Behind ZeroPuff's Phoenix Shield
Why most quit-smoking apps punish a single slip by wiping your streak to zero — and the relapse-prevention research that convinced us not to.
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Notes on quitting
What Actually Happens to Your Body After You Quit, Hour by Hour
No invented stats — just the cited medical timeline of what improves in your body after your last cigarette, from 20 minutes to 1 year out.
Read more →Why Cravings Feel Like Boss Fights (And Why That's the Right Way to Think About Them)
A craving isn't a character flaw — it's a short, physiological spike. Here's the science behind 'urge surfing' and why ZeroPuff turns every craving into a fight with a clock on it.
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